Testing Your Site For Google's New Speed Ranking Factor

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04.15.10

Testing Your Site For Google's New Speed Ranking Factor

By Manoj Jasra

The Google Webmaster blog has officially stated that page load time is now a factor in Google's ranking algorithm. Even though they state that page load time only affects less than 1% of queries, this is still 1% of 100+ billion searches a month. Below are a few tools to help you test your site's page load time more effectively.

• Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.

• YSlow, a free tool from Yahoo! that suggests ways to improve website speed.

• WebPagetest shows a waterfall view of your pages' load performance plus an optimization checklist.

• In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We've also blogged about site performance.

• Pingdom Tools: Every test also shows general statistics about the loaded page such as the total number of objects, total load time, and size including all objects.

• Webpage Analyzer: Their script calculates the size of individual elements and sums up each type of web page component

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About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com

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